worldwide demand gen program

Objective:
As an embedded consultant with HPE’s Product Marketing team, the mission was to strengthen collaboration between HPE servers and Intel processors. The primary focus was executing a global demand generation campaign to boost product awareness, lead generation, and brand favorability, while also overseeing asset management. The role required seamless coordination between internal business units and third-party agencies to maintain messaging integrity and operational efficiency.

Approach:
To meet these strategic goals, the following initiatives were implemented:

• Global Asset Development and Syndication: Created and distributed over 30 marketing assets tailored for a global audience. These materials maintained brand consistency while being adaptable for regional markets, ensuring unified messaging across all touchpoints.
• Lead Generation Strategy Execution: Implemented integrated marketing strategies including digital campaigns, targeted content, and performance tracking to generate high-quality leads and increase top-of-funnel activity.
• Product Launch Asset Management: Led the end-to-end coordination of product marketing deliverables for demand generation program. This included managing cross-functional teams, aligning with third-party agencies, and upholding brand and technical standards throughout the campaign lifecycle.

Deliverables:

• Comprehensive Marketing Asset Suite: A global toolkit of co-branded, channel-ready content designed to communicate the joint value proposition of HPE servers and Intel processors.
• Scalable Demand Generation Programs: Strategic initiatives aimed at increasing lead volume and nurturing engagement across customer segments, backed by data and aligned with sales goals.
• Product Launch Oversight: A fully synchronized campaign execution framework that ensured all launch materials were delivered on time, on-brand, and in harmony with partner efforts.

Results:
This structured, high-touch approach yielded measurable outcomes:

• Lead Generation Impact: The campaigns delivered thousands of high-quality leads, expanding HPE and Intel’s sales pipeline and enhancing customer targeting precision.
• Elevated Brand Perception: Syndicated content and coordinated messaging improved global awareness and boosted favorability for both HPE and Intel, strengthening their joint market position.
• Flawless Launch Execution: Product launches were completed seamlessly—on schedule and within scope—achieving internal quality benchmarks and cross-functional alignment with all stakeholders.

Conclusion
The strategic collaboration between HPE and Intel, powered by focused consulting support, showcases the value of aligned marketing execution. From lead generation to global asset syndication, the results demonstrate the power of structure, consistency, and cross-functional partnership in driving global technology marketing success.